Wednesday, July 6, 2011

Danny Way "Never Quit" - NVRBRKN

Check out DC pro skateboarder Danny Way's NVRBRKN video. The video was made to launch the NVRBRKN Collection, a new head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach. Their mentality is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society with a mindset that allows them to succeed: Never underestimate your opponent, never compromise, and never quit! NVRBRKN.

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